Description: Product Description : Buyer/Consumer Information Processing This volume the first to deal with the study of consumers and buyers mental processing of information prior to choice brings together thirtyone marketing specialists from industry and various universities Their diverse and valuable contributions in the general areas of information search initial processing and central processing do much to advance a relatively new field of marketing study New directions for needed research are also indicatedOriginally published 1974A UNC Press Enduring Edition UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print These editions are published unaltered from the original and are presented in affordable paperback formats bringing readers both historical and cultural value( it is an used product )
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Brand: The University of North Carolina Press
UPC: 9780807812358
MPN: Not Specified
Model No: Not Specified
Country of Origin: USA United States
Net Quantity/Number of Units: 1
Dimensions LxWxH - Cms: 6X0.98X9
ISBN-10: 807812358
ISBN-13: 9780807812358
SKU: SONG0807812358
Edition: First Edition
No. of Pages: 440
Item Height: 9
Type: Books
Book Title: Buyer/Consumer Information Processing
Number of Pages: 440 Pages
Language: English
Publisher: University of North Carolina Press
Publication Year: 1974
Topic: Consumer Behavior, Marketing / Research
Illustrator: Yes
Genre: Business & Economics
Item Weight: 10 oz
Author: Michael L. Ray
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
