Description: Improving Survey QuestionsDesign and Evaluation Author(s): Floyd J. Fowler Format: Paperback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9780803945838, 978-0803945838 Synopsis What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.
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Book Title: Improving Survey Questions
Number of Pages: 200 Pages
Language: English
Publication Name: Improving Survey Questions: Design and Evaluation
Publisher: SAGE Publications INC International Concepts
Publication Year: 1995
Item Height: 215 mm
Item Weight: 280 g
Type: Textbook
Author: Floyd J. Fowler
Subject Area: Social Research
Series: Applied Social Research Methods
Item Width: 139 mm
Format: Paperback
