Description: Internet Marketing : Integrating Online and Offline Strategies by Debra Zahay...Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
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Number of Pages: 512 Pages
Publication Name: Internet Marketing : Integrating Online and Offline Strategies
Language: English
Publisher: Cengage South-Western
Item Height: 0.7 in
Publication Year: 2012
Subject: Marketing / General, E-Commerce / Internet Marketing, General
Type: Textbook
Item Weight: 36.1 Oz
Subject Area: Business & Economics
Author: Debra Zahay, Mary Lou Roberts
Item Length: 10.8 in
Item Width: 8.6 in
Format: Trade Paperback
