Description: Managing Business Marketing & Sales by Per V. Jenster, David E. Smith, Michael Hayes. The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success. Author Biography The authors have more than 90 years of academic and business experience, from Europe, Asia, South America and the USA, and share this knowledge in a well-structured, but easily read text, for both MBAs and practitioners alike. Table of Contents An Overview of Business Marketing Marketing Strategy and Planning How Organizations Buy Strategic Analysis of an Industry Business Marketing Intelligence: Analysis and Tools Selecting Business Markets Business Product Management Marketing of Services Pricing Strategy for Business Markets E-Business Marketing Business Marketing Communication: Personal Selling Business Marketing Communications: Beyond Personal Selling Managing Business Marketing Channels Details ISBN8763001470 Author Michael Hayes. Publisher Copenhagen Business School Press Year 2005 ISBN-10 8763001470 ISBN-13 9788763001472 Format Paperback Pages 287 Short Title Managing Business Marketing and Sales Language English Media Book Subtitle An International Perspective DOI 10.1604/9788763001472 UK Release Date 2005-11-03 Imprint Copenhagen Business School Press Place of Publication Frederksberg Country of Publication Denmark Publication Date 2005-11-03 DEWEY 658.8 Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:76465041;
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Restocking fee: No
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Item must be returned within: 30 Days
Format: Paperback
Language: English
ISBN-13: 9788763001472
Author: Per V. Jenster, David E. Smith, Michael Hayes.
Type: Does not apply
Book Title: Managing Business Marketing & Sales
