Description: Pharmaceuticals-Where's the Brand Logic? Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Branding Lessons and Strategy Author(s): Giles David Moss Format: Paperback Publisher: Taylor & Francis Inc, United States Imprint: Informa Healthcare ISBN-13: 9780789032591, 978-0789032591 Synopsis Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume a framework for the organization of a brand portfolio for any pharmaceutical company. This unique resource challenges traditional thought about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide provides several figures to fully explain data. Topics in PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy include: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brandsand how they can be leveraged franchise branding as a business strategy developing and sustaining pharmaceutical brands over time saving the credibility of the pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy provides the information and tools to help gain the competitive edge in a tough marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management, general managers, strategy groups, and training departments.
Price: 36.79 GBP
Location: Aldershot
End Time: 2025-01-26T09:02:07.000Z
Shipping Cost: 28.2 GBP
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Book Title: Pharmaceuticals-Where's the Brand Logic?
Number of Pages: 248 Pages
Language: English
Publication Name: Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
Publisher: Taylor & Francis INC International Concepts
Publication Year: 2007
Item Height: 229 mm
Item Weight: 363 g
Type: Textbook
Author: Giles David Moss
Subject Area: Chemical Engineering
Item Width: 152 mm
Format: Paperback
