Description: Semiotics, Marketing and Communication : Beneath the Signs, the Strategies, Hardcover by Floch, Jean-Marie; Bodkin, Robin Orr (TRN); Sherry, John F., Jr. (FRW), ISBN 033376014X, ISBN-13 9780333760147, Brand New, Free shipping in the US Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.
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Book Title: Semiotics, Marketing and Communication : Beneath the Signs, the S
Number of Pages: Xiii, 225 Pages
Language: English
Publication Name: Semiotics, Marketing and Communication : Beneath the Signs, the Strategies
Publisher: Palgrave Macmillan The Limited
Subject: Marketing / General, Sociology / General, General, Semiotics & Theory
Item Height: 0.7 in
Publication Year: 2001
Features: Revised
Type: Textbook
Item Weight: 16 Oz
Item Length: 8.5 in
Author: Jean-Marie Floch
Subject Area: Literary Criticism, Art, Social Science, Business & Economics
Item Width: 5.5 in
Format: Hardcover
